Amazon Kindle Gets New Firmware, Shows up on BestBuy

The de facto representative of the e-reader market, Amazon's Kindle, has been getting better and more versatile with every new firmware update, and it seems that the newest one will give its owners the possibility of on-device registration, among other things.

Though it has not yet fulfilled the dream for color support, Amazon's Kindle e-reader has been, as all devices must, gradually improving in all areas.

Now, the company is preparing a firmware update, Firmware v3.0.1 to be exact, that will not only enhance the performance itself, but also allow owners to create Amazom.com accounts directly from it.

Until now, registering with Amazon has only been possible online, through a computer, but this new feature should remove this limitation.

Both the 3G and WiFi Kindle models will have access to this software, a so-called “early preview” having already been unveiled.

Also, in addition to this development, BestBuy has issued a press release in order to announce that it will start selling both aforementioned models as of this fall.

BestBuy's range of e-book readers already includes Sony's reader Touch, Daily Edition and Pocket Edition, along with the Nook from Barnes and Noble.

“We are excited that Best Buy will be offering the new generation Kindle to its customers,” said Steve Kessel, Senior Vice President, Amazon Kindle.

“Best Buy will be offering its customers a great experience with Kindle–the ability to think of a book and be reading it in less than 60 seconds, read on a screen that is easy on the eyes even in bright sunlight, and carry thousands of books with them wherever they go in just 8.5 ounces,” he added.

“There’s no question that e-readers have found their rightful place in today’s digital lifestyle,” said Chris Homeister, senior vice president and general manager of Home Entertainment for Best Buy.

“Our goal is to help people choose the device that’s right for them by providing the broadest selection of popular e-readers of any retailer, in one convenient place that enables people to easily see, touch, try and buy,” Hoimester concluded.