The Kindle Fire is more popular than Amazon ever expected

Oct 26, 2011 09:50 GMT  ·  By

Amazon certainly hoped for the Kindle Fire to be a hit when it introduced the tablet the last month, but it now seems like its success has even surpassed the company's predictions as Amazon is now forced to build more such devices in order to meet the high demand.

Jeff Bezos, Amazon's CEO, said during the company's third quarter earnings report that Amazon already increased Kindle Fire capacity and is “building millions more than we’d already planned,” as pre-orders for the tablet surpassed their estimates.

According to Liliputing, Bezos hasn't said just how many Kindle Fire tablets the company expects to have in their stock until it begins shipping these on November 15.

Amazon unveiled the Kindle Fire on September 28 and the tablet is based on a customized version of Android, that comes with an unique interface to detach itself form all the other tablets out there running this OS.

In this new UI, multitasking apps can be accessed and controlled from a drop-down menu found at the top of the screen, while Web pages are viewed using the Amazon Silk browser which has been optimized for raw speed.

Hardware wise, the Fire has a 7-inch IPS screen with a 1024x600 resolution, Gorilla Glass coating, a dual-core processor, and all of these are fitted inside a chassis that weighs 14.6 ounces (roughly 413 grams).

Connectivity options include only Wi-Fi, but Amazon makes up for this by enabling its customers to access a wide variety of content through the Android Appstore and Kindle books service, all stored for free via the company's Cloud Storage.

The 7-inch Amazon Kindle Fire retails for $199 (about 146 Euros), which is one of the main reasons why it has become so popular among users looking to buy such a device.