Amazon is trying to expand its grasp of the market, by releasing products to new markets

Feb 26, 2014 09:28 GMT  ·  By

The Kindle Fire HDX has been launched back in September in the US, and a few months later the online retail giant is extending the availability of the tablets into China.

So far customers residing in the country have had the opportunity to purchase the Kindle Fire HD, but the tablet hasn't managed to draw a lot of customers.

For some odd reason, Amazon is hoping the high-end HDX version will be luckier in terms of sales. The device has already showed up on Amazon’s China official dedicated page.

Paradoxically enough, for an emerging market such as China, the HDX tablets come sporting more expensive price-tags than their US counterparts.

The 7-inch HDX is currently available for $278 / €202, compared to the $229 / €167 at which it’s sold in the US. Moving on, to the 8.9-incher, this is up for grabs for $491 / €357, instead of the over-sea $349 / €254.

It’s a bit of a mystery why Amazon thinks it will experience more success with the pricier HDX bunch, since high-end devices tend to sell slowly in the country.

Granted, in the US the tech giant is usually applying regular discounts on the tablets and has even offered to let customers try them out for free for a period of three months, so Amazon will apply the same strategy in Asia.