Bang & Olufsen has for a long time been one of the world's most exclusive and innovative brands and their products have inspired many generations of gear manufacturers and designers alike. From the early 80's down to the last months, Bang & Olufsen have never ceased creating the most astounding pieces of audio gear humanity can be proud of.


Now, it was obvious that things were on the move with the world's leading names in the industry as both Bang & Olufsen and Bowers & Wilkins have made decisive steps in the automotive industry with Audi and Jaguar... Even if their gear was somehow selling online, this was a more than exclusive thing so to say, as there were quite few authorized Bang & Olufsen dealers around.

Now it's time to face one truly great moment in the company's evolution: they have struck a deal with the online commerce giant Amazon for the US market. Starting from now, Bang & Olufsen gear will be available via Amazon for sale in the United States.

Some might say that this is really no big fuss but if we take a look a bit deeper in the matter we'll see that Bang & Olufsen is preparing a most luxurious way to sell its gear online. "A Bang & Olufsen specialist will send every customer who purchases through Amazon.com a warranty registration form allowing customers to register the item purchased for support throughout the life of the product.

The Bang & Olufsen specialist will represent the Bang & Olufsen showroom located closest to the customer's residence, and the specialist and showroom will then be available for customer services." Well, it seems like a lot different from your daily Amazon shopping, doesn't it?

As a matter of fact, such behavior was more than expected from a brand the size and prestige of Bang & Olufsen. Hopefully this courageous move will eventually trigger more similar brands to a more open way to sell their exceptional gear.

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