Dec 8, 2010 16:38 GMT  ·  By

Google has just unveiled its eBookstore. One of the most touted features of the online ebook store is the fact that all the books you buy can be read in any web browser via Google's eBooks Web Reader app. The web reader was the one big thing that competitors, notably Amazon's Kindle Store, didn't have.

So it's no big surprise that just a few days later, Amazon is introducing the Kindle for the Web app which is exactly what it sounds like. And the best part is that the new feature was introduced at Google's big Chrome event and Kindle for the Web will be available in the Chrome Web Store.

"Kindle for the Web makes it possible for bookstores, authors, retailers, bloggers or other website owners to offer Kindle books on their websites and earn affiliate fees for doing so," Russ Grandinetti, Vice President, Kindle Content, said.

The current Kindle for Web app enables you to embed the first few pages of some books on blogs and websites. The feature was introduced a while back and is still in beta.

But the full blown Kindle for the Web app will enable you to access your library and read the books you've bought already and buy new ones from a browser.

"Anyone with access to a web browser can discover the seamless and consistent experience that comes with Kindle books. Kindle books can be read on the $139 third-generation Kindle device with new high-contrast Pearl e-Ink, on iPads, iPod touches, iPhones, Macs, PCs, BlackBerrys and Android-based devices," he said.

"And now, anywhere you have a web browser. Your reading library, last page read, bookmarks, notes, and highlights are always available to you no matter where you bought your Kindle books or how you choose to read them," he announced.

The app was demoed at the Google Chrome OS event earlier and will be available in the Web Store "in the coming months."