It allows devs to offer digital content and subscriptions within apps

Apr 10, 2012 18:01 GMT  ·  By

It was just a matter of time before Amazon introduced an in-app purchasing service for its Appstore. Today, the company announced the immediate availability of such a solution.

Amazon’s In-App Purchasing (IAP) service makes it easier for developers who create software for Appstore to offer digital content and subscriptions for purchase within their apps and games.

According to Amazon, the new service is now available for all users who own an Android device or a Kindle Fire.

The new service is easy to use and greatly helps developers integrate and monetize their apps and games within Amazon’s Appstore. In addition, it offers Android users who are often buying their favorite apps and game, the possibility to make 1-Click purchases more securely.

Amazon Appstore’s In-App Purchasing service enables developers to generate more revenue from their apps,” said Aaron Rubenson, director of Amazon Appstore.

For the time being, several leading developers have already integrated Amazon’s In-App Purchasing service, including ZeptoLab, Disney, Glu Mobile Inc., Storm8, Social Gaming Network, Gameloft, and G5 Entertainment Inc,

Furthermore, top publishers like New York Post, Conde Nast and Dow Jones have integrated Amazon Appstore’s In-App Purchasing API as well, and are now able to offer customers in-app content and subscriptions.

Amazon published an explanation video with it’s new In-App Purchasing service, in order to make it easier for developers to integrate it into their apps and games.

For more details and tutorials on Amazon’s new in-app purchasing solution head over to the Appstore Developer Portal.

In-App Purchasing is simple to integrate and gives developers access to millions of Amazon customers who are already familiar with Amazon’s 1-Click payment system. Many of Amazon Appstore’s customers have shopped with Amazon before and they trust Amazon’s easy payment process, which leads to higher conversion of developers’ in-app content and subscriptions,” concluded Rubenson.