14 DAY TRIAL // Alltel Wireless announced the launch of its 'ringback tones' service, the result of a partnership with leading provider of mobile content services and solutions, Motricity. The service allows customers to choose a song or sound that callers will hear while waiting to be connected to the customer.
There's a wide variety of songs and genres one can choose from, including hip hop, rock and country, so no matter what kind of music you enjoy, you'll probably find something you like. With the help of Motricity's platform, customers can buy ringback tones from the Internet, through SMS or WAP.
"Alltel Wireless continues to offer services that enable customers to live a mobile lifestyle that reflects their unique personality," said Ryan K. Wuerch, CEO of Motricity, a leading provider of mobile content services and solutions. "Motricity is focused on helping companies like Alltel bring a mobile experience that is fun, easy and personalized and we are pleased that Alltel has again chosen Motricity as a strategic business partner."
"Motricity has been an important partner in Alltel's commitment to provide our customers the industry's most satisfying mobile experience," said Scott Moody, director of data services for Alltel Wireless, noting that ringbacks is the latest example of that commitment. "Last year, we broke down the carrier calling barrier on the voice side with 'My Circle.' This year, we bring customer choice and control to the user experience with Celltop by making it easy for our customers to tailor their mobile experience to reflect their personalities, preferences and lifestyles."
The 'ringback tones' service is one among several device customization products including games, ringtones and wallpapers. Alltel and Motricity have also partnered in order provide Celltop, an application for mobile phones that offers customers an easy way to access various information available on their mobile phones and on Alltel's portal.