Round Rock, Texas-based Dell continues to expand its support for gaming and computer enthusiasts through the help of its well-known subsidiary, Alienware. Trying to provide users with access to the latest Alienware products and innovations, the company has just announced the launch of its new store-within-a-store experience, or the Alienware Experience, for short. Located outside New York at the Micro Center North Jersey location in Paterson, the Alienware Experience is expected to open its gates this Saturday, 25.07.2009 at 11:30 a.m. EDT, the company has just announced.
“Having an expanded retail presence to showcase Alienware’s design, performance and power is extremely important to us and our fans,” said Michael Tatelman, vice president of sales and marketing for Dell’s global consumer business. “We’ve designed this event to give our gaming fans an outstanding experience worthy of the Alienware name.”
As some of you probably know, Alienware has recently been completely integrated into Dell's business model, with the former custom PC vendor becoming Dell's premier gaming brand. With the launch of the Alienware Experience the company wants to get closer to its high-end customers, providing them with first-hand experiences via the latest Alienware products.
According to a recent press statement, users attending the opening event will have a chance at participating at a LAN party and playing games against each other or against the PMS Clan playing Quake 4. There will also be an option for single-player experiences on Alienware systems for games like Bionic Commando, Sims 3 and Ghostbusters. Dell also announced that several Alienware products would be showcased, including the Alienware M17x, the M17, Area-51 m15x laptops and the Area-51 X58 desktop.
“Micro Center is excited to provide our customers with an expanded assortment of Alienware’s high-performance gaming desktop and notebook PCs,” said Kevin L. Jones, Micro Center vice president, merchandising. “Alienware’s reputation for supplying the most powerful PC gaming systems is a perfect match with Micro Center’s reputation for providing the most satisfying PC shopping environment. Customers can finally test drive award-winning Alienware PCs, purchase the Alienware desktop or notebook of their choice, and be gaming at home the same day.”
According to Dell, the first 500 guests that will be attending the event will receive exclusive Alienware t-shirts, draw string bags and 2GB USB thumb drives, while LAN party players will also have a chance at winning additional prizes such as PC games, speakers, keyboards, mice and headphones.
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