Air Canada Rouge wants to attract a younger group of customers
Air Canada Rouge, the low-cost section of Air Canada is getting a style makeover, which is meant to make them more appealing to a younger audience.As the Daily Traveler writes, their flight attendants will now wear fedora hats, colorful scarves and glasses with large, black frames which they may or may not need.
These hipsters getups were designed by John Fluevog, and they are sure to give travelers the feeling that this is the “hot” low-cost airline of the moment.
Burgundy cardigans and Mary Janes are added to that mix, so students everywhere can relate to the look.
If you think about it, flight attendants are, in fact, the biggest hipsters. They travel a lot, their outfits are always thought out and they don't have a hair out of place.