14 DAY TRIAL // AirPlay announced the launch of NBA AirPlay Live, the first real-time interactive wireless NBA fantasy game, presented by Toyota. NBA AirPlay Live will allow basketball fans to compete against other players during live NBA game broadcasts for the remainder of the 2006-2007 season.
NBA fans can utilize their mobile phones to select and manage a five-man roster of NBA players participating in any live game they plan to watch. Throughout the live NBA broadcast, fans will be able to substitute players in and out of the game and will earn points as their fantasy roster performs on the court - all in real-time.
"NBA AirPlay Live offers fans the ultimate in-game experience with real players, real action, all in real-time," said Morgan Guenther, chairman and CEO of AirPlay. "This new and exciting game continues to break the existing viewing paradigm by merging the live action and intensity on the court, with the connectivity and community of wireless."
During the live broadcasts, users playing NBA AirPlay Live will have the opportunity to answer NBA trivia questions and can check the leader board to see how they stack up against other players in the national AirPlay community. Fans will have the option to host private parties with their friends or take on a competitor head-to-head, and will also the opportunity to play certain games against NBA players, celebrities, and compete in tournaments for prizes and enter weekly sweepstakes.
"NBA fans are active, wired and always looking for new ways to interact with their favorite teams and players," said Steve Hellmuth, Senior Vice President of Operations and Technology for NBA Entertainment. "NBA AirPlay Live will deliver a unique experience that will allow our fans to further connect with our live NBA game broadcasts."
NBA AirPlay Live can be accessed on the AirPlayTV platform. For more information and to receive a free trial of the game, users can send a text message containing the word 'getairplay' to MYNBA or visit the AirPlay website.