14 DAY TRIAL // The Sunnyvale company Yahoo tries to follow its rival Google and makes a similar move that brings it closer to the mobile market which might bring some unexpected money to the firm. In order to reach this goal, Yahoo appointed Maggie Wilderotter to the Board of Directors, a communications expert who is currently the chairman of Citizens Communications Company. Although Yahoo owns one of the most popular mobile search platforms on the market, oneSearch, the giant portal tries to do even more and makes new smart move to stay close to Google. As you might have heard, the search giant Google announced a deal with Sprint that will bring a new segment of consumers to its mobile solutions.
"With more than 25 years of experience in telephone, wireless, cable television, computers and interactive media, Maggie's broad range of leadership qualifications and proven track record make her an extremely valuable addition to our team," said Jerry Yang, chief executive officer, Yahoo! "Her unique and in-depth understanding of consumers, business, and technology will make her instrumental in helping to provide valuable insight for Yahoo!'s key initiatives across the entire organization. We're excited to welcome her to the Board."
The competition for the mobile market tends to become very important because this side of the industry was quite unexploited until now, when the Internet giant started to become interested in it. However, Yahoo might look like the favorite contender to win the competition as its oneSearch platform is already available in numerous countries and the parent firm is continuously focused on it.
"Yahoo! has the technology, talent and resources to make every customer experience a great one. I believe that the company is committed to specific, strategic, customer-focused actions that will enable it to build on its position as one of the most powerful and influential companies on the Internet. I look forward to working with Jerry Yang and the rest of the team at Yahoo!," Maggie Wilderotter said.