Maximize your revenues with Adsense and Wordpress

Sep 22, 2007 10:55 GMT  ·  By

Implementing Google Adsense in your blog can get you extra money. Google AdSense matches ads to your site's content and you earn money whenever your visitors click on them. Adsense lets you customize the ads template to match with your blog template. If you want to really make money from your blog, you must know how to place the ads. One solution for that is to use Adsense ready templates. There are templates with distinct ad blocks and optimized ad placements which will help you increase your click through rates and affiliate conversions.

The main difference between Adsense optimized templates and regular ones is the built in Adsense blocks from where you can add your adds. The Adsense ads will be activated after you insert Adsense Publisher ID.

If you make your own template you should read the next rows. Take care what color palette you will choose for the ads. Choosing the right palettes can mean the difference between ads your users will notice and click and ads they'll skip right over. Another advice is to try to rotate the colors of the ads or to change the location of the ads in the page. The most effective formats are: 336x228 (large rectangle), 300x250 (Medium Rectangle) and 160x600 (wide skyscraper).

You can maximize the ad space using multiple ad units. You can use multiple ad units if your blog has lots of text and pages where only small ad formats will fit. Make sure that the ad unit with the best placement on the page is the ad unit that appears first in your HTML code.

Another advice is to target an ad unit to a specific section of your blog. You can use Adsense for search and referrals as well, so you can maximize the revenues.