14 DAY TRIAL // Towards the end of May, I introduced you to a rather shocking video meant to shed new light on how primates and other animals abused and exploited by the entertainment industry must feel.
The PSA, created by PETA and narrated by Adrien Brody, has recently won a Gold Lion at the Cannes Lions awards.
Green-oriented group PETA says that the video is best described as “thought provoking,” “eye opening,” and “haunting.”
“Now we can add 'award-winning' to that list. '98% Human' just claimed a Gold Lion for visual effects at the prestigious Cannes Lions awards,” PETA writes on its official website.
Production company The Mill and ad agency BBDO both worked with animal rights activists on this project.
The organization is confident that “98% Human” will help change the way companies and people working in the entertainment industry view and treat apes.
Check out the PSA in the video below.
