Adobe and Yahoo Hug and Make Up� or Out?

Yahoo is probably trying to prove something, because it has picked up its advertising platform that has lied pretty dormant in the last period and it has taken it to the spa and to the beauty parlor.

With the latest announcement, Adobe and Yahoo confirmed the rumors that had been circulating that they are to get to bed together as far as advertising is concerned and, as of yesterday, they have signed a deal that will allow publishers the ability to offer contextual advertising, as part of their PDF document downloads. "Users upload their PDFs to Yahoo's ad network and then Yahoo hosts the document for download and serves up contextual advertising in a panel to the right of the given document's content," says Duncan Riley of TechCrunch.com.

The closed Beta they have going on at the moment includes sites like IDG's Infoworld, Wired, Pearson's Education, Meredith Corporation and Reed Elsevier. This service will probably be made available only to US residents and will probably be rolled out as part of the Yahoo Publisher Network.

"Since moving to a Web-only format earlier this year, we at InfoWorld have been able to apply a laser focus to cutting-edge solutions for the electronic distribution of our content," said Allen Fear, director of Online Content at InfoWorld. "The unique combination of Adobe PDF and Yahoo! ads presents a new way of generating revenue from many of our existing products. We are excited about the opportunity to work with Adobe and Yahoo! on what we believe is a solution that significantly enhances the value of PDF distribution."

This means of advertising might strike big with the e-book sellers that might find in it an important additional revenue stream and some similar online users and creators, who regularly provide PDF downloads to visitors, might feel the same way about it.