APAC e-commerce companies gain cross-channel branding

Sep 19, 2009 06:12 GMT  ·  By

Adobe announced on September 17th that it had introduced Adobe Scene7 services to a new market, namely the Asia Pacific regions, thus increasing the coverage of its international offerings. Scene7 is a widely known, hosted rich media platform created to assist e-commerce and multi-channel marketing companies that deal with content publishing for engaging audiences or support for online business. Until now, there have been numerous large companies throughout the world that are currently using Adobe Scene7, and some of them are Harrods, Levi Strauss & Co, Macy's, Polo Ralph Lauren, Amazon and Blockbuster.

In order to be able to expand its services to this new region, Adobe has set up a new data center in Singapore and a sales organization and customer-support branch in Japan, both meant to provide enhanced dynamic media services for the whole APAC (Asia-Pacific) market.

“The Asian e-commerce market is on the fast-track,” Doug Mack, vice president of consumer and hosted solutions at Adobe, said. “Our powerful Adobe Scene7 services will help companies create engaging online user experiences that showcase brands as well as products and drive new e-commerce businesses.”

During 2007, five major markets in the APAC region, namely Japan, South Korea, Australia, India and China, registered around $ 73.3 billion in business-to-consumer e-commerce sales, and 62.3 percent of this sum came only from Japan. Nowadays, industry analysts predict that APAC online sales will keep on rising at a 23.3-percent annual rate and, by 2011, they will reach $168.7 billion.

The newly introduced Adobe Scene7 platform is aimed at providing companies from the APAC markets with the possibility to use e-mails, printed documents or mobile devices for gaining local access to cross-media publishing on the Web, thus being able to increase the growth level for their business. Those who have been using this Adobe service have already increased their sales across all channels by up to 90 percent, and they have not only doubled their conversion rates, but they have also lowered the returns' level by more than ten percent.

In addition, Adobe Scene7 solutions can also automate cross-media management by permitting the users to streamline online graphics, turn down volume by almost 80 percent and potentially reduce photography expenses by half. Optimizing assets on all channels will offer a high-quality first impression on all future clients and also enables cross-channel branding. Adobe Scene7 has already gained its first important clients on the APAC market, such as the well-known Japanese design house Felissimo, the luxury furniture designer Christopher Guy, as well as the Japanese mail order retailer of women’s apparel Peach John.

Due to this expansion, companies in Asia Pacific that deal with e-commerce and multi-channel marketing have gained access to a new range of services provided by Adobe Scene7, including account management, customer support and sales engineers, but also technical compatibility with other Adobe technologies that are based on platforms like Adobe Flash, Adobe Flex, Adobe AIR or Adobe Flash Media Sever series.