Adobe Introduces Scene7 eVideo Streaming Solution

Come January 31, 2009, Adobe will add video streaming capabilities to its Scene7 hosted media platform. Available at the end of this month, Adobe Scene7 eVideo Streaming is a solution designed to permit end-users to upload, transcode, edit, manage and stream content on the Internet. Of course, the evolution of the Scene7 hosted rich media publishing platform is intimately connected with Adobe's Flash, which is seeing increasing inroads into its territory from Microsoft's Silverlight, but that, at least for the time being, continues to be the dominant technology when it comes down to delivering rich interactive applications and video across the web.

“Internet video is a crucial marketing tool and Adobe Flash technology has become the number one platform for video on the Web with over 80 percent market share worldwide,” Doug Mack, vice president of consumer and hosted solutions at Adobe, commented. “Adobe Scene7 eVideo Streaming simplifies the entire hosted video publishing and streaming workflow, so that any company can publish this content using a single centralized service.”

According to Adobe, the new solution will be offered either as a part of Scene7 Enterprise Unlimited Edition, or as an add-on module set up to integrate with the standard Scene7 Enterprise Edition. The company emphasized that the new offering was addressed to eCommerce and multi-channel marketing customers that would be able to leverage the new streaming capabilities for various tasks, from product demos to online advertising. When it will be made available, Adobe Scene7 eVideo Streaming will be localized in five languages, namely English, French, German, Spanish and Japanese.

With Adobe technologies such as Adobe Flash Media Encoding Server, Adobe Flash Media Server, Adobe Premiere Express, and Adobe Flex at the back end, Scene7 eVideo Streaming will permit even non-technical users to create online videos via a friendly browser-based graphical user interface. The solution will produce videos in open formats compatible with the Flash Player (FLV, F4V), Adobe revealed.