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January 29th, 2010, 13:24 GMT · By

Adobe Disappointed at Lack of Flash on iPad

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As if Apple was going to support Flash out of the blue, without saying a word to anyone (including Adobe), Adrian Ludwig of Adobe has posted an update on their blog, expressing great discontent towards Apple’s move to not include Flash support in its latest product.

During the January 27 keynote presentation delivered by Steve Jobs at the Yerba Buena Center for the Arts in San Francisco, the new Apple tablet was demoed by several Apple bosses, including the CEO. As Mr. Jobs was doing his own demonstration of the iPad’s capabilities as a web-surfing device, one of the web pages showed the annoying icon symbolizing the lack of Flash plugin support (pictured above).

iPhone and iPod touch users are quite familiar with this logo, while the entire Apple fanbase has been on Apple’s case for years, trying to get it to support Flash. However, the Mac maker has always been prompted to adopt the best strategy for a good power-to-battery life ratio. Flash wouldn’t fit here. Some think it’s a politics thing. Either way, it seems that many, including Adobe itself, hoped the iPad would remove these limitations, thanks to a more powerful, in-house designed chip, and other elements. As it turned out...

“It looks like Apple is continuing to impose restrictions on their devices that limit both content publishers and consumers. Unlike many other ebook readers using the ePub file format, consumers will not be able to access ePub content with Apple's DRM technology on devices made by other manufacturers,” Ludwig writes. “And without Flash support, iPad users will not be able to access the full range of web content, including over 70% of games and 75% of video on the web.”

“If I want to use the iPad to connect to Disney, Hulu, Miniclip, Farmville, ESPN, Kongregate, or JibJab -- not to mention the millions of other sites on the web -- I'll be out of luck,” he goes to say.

“Adobe and more than 50 of our partners in the Open Screen Project are working to enable developers and content publishers to deliver to any device, so that consumers have open access to their favorite interactive media, content, and applications across platform, regardless of the device that people choose to use,” Adobe’s Adrian Ludwig concludes.

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READER COMMENTS:


Comment #1 by: Linux-user on 29 Jan 2010, 15:54 UTC reply to this comment

Adobe isn't the only one who's disappointed. I followed the event online and I was very impressed, untill I saw the annoying icon symbolizing the lack of Flash plugin support. Steve told a new device'd be better at doing some key things, like browsing the web, reading and sending e-mails, et cetera. How can the iPad be better at browsing the web than a laptop if there isn't even Flash plugin support?

If the iPad'd have Flash plugin support I'd certainly buy one, but without Flash plugin support I'm not buying it. Browsing the web would be the primary task I'd perform on the iPad. In my opinion the iPad is the perfect device when you've got to pick up someone and you're waiting in your car for that person to arrive. While you're waiting you play some Flash games on your iPad. It's really a shame this isn't possible.

Can't we try to change Apple's mind by creating a petition?


Comment #2 by: Zopo on 30 Jan 2010, 01:04 UTC reply to this comment

Apple don't support Flash so you cant play poker online!!! Thats why I was going to get it but not now...


Comment #3 by: Walt French on 31 Jan 2010, 02:02 UTC reply to this comment

I'll bet he's disappointed. Adobe gets a big chunk of its revenues from selling Flash creation to ad producers and web sites, but now there are tens of millions of the most active web users who won't look at it: the technophiles with Flash blockers and Apple iProduct users.

Those web sites who insist on Flash might as well put in a bit of HTML that tracks whether the user is on "Mobile Safari" and put up a little notice like this:

******************************
* FROM: example.com
* TO: You Flashless Lusers
*
* Take your business elsewhere. You were
* a fool to buy an iPhone and we don't do
* business with your type. Go to YouTube
* or some other mindless site that bothers to
* present its content without our wonderful
* expensive technology.
******************************

(Sites have been tweaking their code for IE “quirks” for years; this is easy. It might take a bit more creativity to put up an appropriate message for those who use Flash blockers or Click2Flash.)

So yes, Adobe PR flacks *should* be pushing the message that Apple is cheating its customers out of their rich, 3D, web experience. (And yes, 626Hotel and other sites have some really beautiful Flash screens for their “Loading” progress bars that I got plenty of time to look at cuz I “only” have 3Mb/s DSL.)

But the whining is NOT a viable business strategy. Adobe is heading their Mercedes of a firm towards an 18-wheeler, and it ain't gonna be pretty. For their sake, I hope they come up with a way to keep making money with authoring tools that everybody will want to use, because everybody will see the ads or the charming pictures of Chef on those pompous high-end restaurant sites. Otherwise, Adobe is killing one of its golden geese.

Comment #3.1 by: vjott on 01 Feb 2010, 16:14 GMT

Seems that you have a grudge against Adobe. Be that as it may. The fact is that millions of websites employ Flash technology, YouTube perhaps being the most popular. It's convenient, simple as that. Not many users (besides myself) are going to be awfully interested in your vague insinuations. I for one would like to simply be able to view flash embedded in the countless other websites that use it. Would it be so difficult? Is that too much to ask of Apple after purchasing their $300.00 iPod Touch? If it is, why is that so? What does Apple propose as an alternative? Is it cheaper than Flash? Is it better than Flash? If so, what is Apple doing to popularize it among web developers? If there are answers to these questions, then I'm all ears. . .

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