Adobe Systems Incorporated has announced full support for the iOS 5 Newsstand feature for users of its Digital Publishing Suite. The toolset is used to create magazine and newspaper applications for iPad and iPhone.
Developers of newspaper apps and magazines for Apple’s iOS devices will now be able to have their new issues appear in the Newsstand section of the iTunes App Store and the Newsstand folder on the iPad thanks to a major new release of the Adobe Digital Publishing Suite
, Adobe announced today.
Newsstand subscriptions are expected to significantly boost sales and advertising revenue for developers as they combine “greater content discoverability with flexible payment options required by readers,” Adobe says.
Content owners can employ Adobe Digital Publishing Suite to target other platforms as well, such as Android tablets and BlackBerry Playbook devices, in addition to Apple’s iPad.
All the suite basically does is it creates files that are detected by Newsstand and automatically downloaded to the Newsstand shelf. The goal is to eliminate long download times for customers.
Commenting on their new release, Todd Teresi, vice president and general manager, Media Solutions, Adobe, said: “Digital Publishing Suite support for Newsstand will provide Adobe’s publishing customers the ability to deliver engaging content directly to the digital doorstep of subscribers on their iPads.”
“Adobe technology is fundamental to the transformation taking place across publishing and now readers will be able to easily obtain their magazine and newspaper subscriptions in one location and get access to the latest issue as soon as it is published, further accelerating magazine adoption on tablet devices,” added Teresi.
“Tablet devices are changing publishing forever and Adobe Creative Suite® 5.5 software and Adobe Digital Publishing Suite helped us deliver an outstanding product in a new digital format,” said Emin Kadi, publisher and creative director at fashion and design magazine, Clear.
“Now, with full support for iOS 5 Newsstand subscriptions, we will be able to further monetize our digital editions and make our content more discoverable,” added Kadi.