The brand has its eyes set on plastic waste, wants to use it to make fibers that can be added to its clothes and shoes

Apr 21, 2015 11:10 GMT  ·  By
Adidas wants to make clothes and shoes from plastic debris recovered from seas and oceans
   Adidas wants to make clothes and shoes from plastic debris recovered from seas and oceans

In a report released to the public this past Monday, April 20, sportswear giant Adidas details plans to fish out plastic debris from our planet's seas and oceans, and use it to develop fibers that can be integrated into its clothes and shoes.

That's right, Adidas wants to make sportswear from garbage. It might sound just a tad icky at first, but the fact of the matter is that this initiative is basically a form of recycling.

The brand is not alone in this

To see its dream to make clothes and shoes from plastic waste come true, Adidas will work closely with Parley for the Oceans, a group of scientists and artists dedicated to protecting marine wildlife by keeping aquatic habitats free of trash and other pollutants.

Together, leading brand Adidas and eco-friendly group Parley for the Oceans will collect plastic debris and work on developing an innovative technology that will allow them to process it and turn it into fibers that can be used to make clothes and shoes.

“This collaboration will accelerate the creation of innovative products and integration of materials made of ocean plastic waste into the product offer of the Adidas brand as of 2016,” the sportswear giant writes in a statement concerning this latest green-oriented initiative.

Apart from working on making clothes and shoes from plastic debris recovered from planetary seas and oceans, Adidas hopes to further improve on its ecological footprint by phasing out the use of plastic bags at the 2,900 stores it owns and operates worldwide.

Other brands are going green as well

Mind you, Adidas isn't the only brand interested in greening up its working agenda and becoming more sustainable. Thus, it was about three weeks ago that H&M and Kering announced plans to implement a novel clothes recycling technology.

The technology in question, which is the brainchild of a London-based company by the name Worn Again, boils down to recovering polyester and cotton fibers from clothes that have reached the end of their life and using them to make brand new outfits.