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AdWords Receives Valuable Gift from Google

Placement Performance report introduced in the advertising platform

By Bogdan Popa, Security and Search Engines Editor

13th of June 2007, 09:21 GMT

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AdWords, the advertising platform powered by the search giant Google, received an important gift from the parent company that offers valuable information about their campaigns. The Placement Performance Report is a new type of panel included in the advertising solution that brings details about every site involved in the campaign as well as clicks, costs and impressions. The Mountain View company is using this new feature as a way

to offer transparency to the users and allow them to get even more information than with the basic functions.

As usual, the search giant sustains that this feature was long-awaited by the fans of the product, so all of them should thank the AdWords team for the implementation of the function.

"We're releasing this feature in response to popular demand, and this is part of our ongoing efforts to provide our advertisers with increased transparency, control, and value to meet their marketing objectives on the content network. The Placement Performance report is launching to a subset of US advertisers today and will become available to all advertisers within the next few weeks," the AdWords team tried to motivate the debut of the new function.

Some time ago, the parent company Google debuted a powerful campaign to expand the advertising platform into the offline area, the first signs appearing a few weeks ago. For example, Google partnered with a lot of newspapers to bring AdWords straight into their pages and allow some publishers to advertise their products in the classic way. Moreover, Google signed agreements with several radio stations to create audio ads and play them for the US listeners. As I said, this attempt was completed by the recent Audio Ads release that allows companies to advertise in the audio format.

However, the Mountain View company wants even more and announced its plans to take the advertising straight on the street by placing adverts on the billboards.

TAGS:

google | adwords | report

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