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February 14th, 2007, 07:59 GMT · By Bogdan Popa

AdSense - Checkout Interoperability

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Google AdSense is the most popular advertising platform on the Internet because it allows you to earn money quickly and easily by placing ads on your website. The company improved AdSense several times by adding more and more features meant to attract users to register for the service. As you surely know, the search giant owns one more advertising platform, Google AdWords that helps users advertise on the Internet using the search engine result page and the AdSense service to display ads on users' pages.

Because the company owns an impressive number of products, Google tries to develop interoperability
between two or more services to provide one another their functions. The best example is represented by Google Talk and Gmail compatibility that allows you to communicate with your friends available on the messaging client using the interface of the mail solution.

Google Checkout is quite a new service provided by the company that helps you buy all kinds of things from the Internet using a simple website. More and more merchants are joining the search giant's product that is continuously promoted by the company through multiple ways such as bonuses, special offers or price cuts. Today, Google posted a message on the official blog of the company to announce a new interoperability added between two products provided by the search giant, Google Checkout and AdSense.

"Starting today, you may notice some AdSense ads displaying the Google Checkout shopping cart badge alongside the ad title. These small icons identify ads that link to sites where shoppers can buy via Google Checkout. The addition of the Checkout badge makes it easier for people to find sites where they can use Google Checkout's quick, easy and secure checkout option when making a purchase. In addition to shopping carts on AdSense, we're also introducing new badges on ads that appear in Google search results. We hope you enjoy these new additions to our ad formats. It's another step in our ongoing efforts to enhance the experiences of AdSense publishers, AdWords advertisers, and visitors to your site," Jonathan Berger, Google Checkout Product Manager, sustained on the official blog.

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