14 DAY TRIAL // Out of all the current generation consoles, the PlayStation 3 had the most difficult start, largely due to the fact that it has the highest price tag and that it hasn't been really supported by Sony with many first-party titles.
As such, it was up to third-party companies to unveil titles for the PlayStation 3 and keep it in the public spotlight. But it now seems that due to the low attachment rates and the fact that Sony's console is almost always in the last spot in terms of sales as opposed to its rivals, publisher Activision might not bring future games to the platform.
Here's what Activision's CEO, Bobby Kotick, had to say about the situation, “I'm getting concerned about Sony; the PlayStation 3 is losing a bit of momentum and they don't make it easy for me to support the platform. It's expensive to develop for the console, and the Wii and the Xbox are just selling better. Games generate a better return on invested capital on the Xbox than on the PlayStation.”
The executive once again mandated that a price cut be made to the platform in order to make it a best seller once more. “They have to cut the price, because if they don't, the attach rates are likely to slow. If we are being realistic, we might have to stop supporting Sony. When we look at 2010 and 2011, we might want to consider if we support the console - and the PSP too.”
These are certainly some strong statements from Kotick, as Activision, even though owning a lot of profitable franchises, like Guitar Hero or Call of Duty, wants to maximize profitability and has seen that bringing games to the PS3 isn't that rewarding in the long run.
Hopefully, Sony will take heed of Kotick's statements and change its pricing strategy soon enough.