An internal memo from the leaders of video game publisher Activision Blizzard reveals that the company changed its plans about the official reveal of Call of Duty: Modern Warfare 3 when the big leak from Infiniti Ward happened.
Activision was apparently already preparing to officially reveal the first-person shooter, which made reacting to the leaked data easier.
The email message from Eric Hirshberg, who is the chief executive officer of Activision Publishing, says, “We had a number of assets that had not yet been released, but were ready to go.”
The Giant Bomb published memo adds, “When it came to light that we had suffered a significant security breach, it became clear that a leak of this size had the potential to throw our launch off of its schedule, or worse, blunt its momentum. As a company, we needed to look both backwards and forwards simultaneously. Of course we needed to immediately begin finding the source of the leak. But we also needed to deal with the fact that, like it or not, our launch had just begun.”
The leak, which apparently came from inside Infinity Ward and was backed up by audio recording from the game and still images taken from it, talked about the single-player story of
Modern Warfare 3, revealing the entire plot, and about the multiplayer, showing off the new Survival mode.
Hirshberg says that Activision reacted by pushing out a limited number of teaser trailers, which confirmed some info from the leak, and was able to harness the increased interest from gamers by quickly putting its pre-order offers online.
Infinity Ward has also reacted to the leak by saying that much of the leaked information was not accurate, urging fans to listen to the developers in order to get an unspoilt look at the game.
Call of Duty: Modern Warfare 3 launches on November 8 of this year.
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