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Activision Might Have a Bad Year

Says analyst

By Andrei Dumitrescu, Games Editor

2nd of July 2009, 18:31 GMT

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Activision Blizzard is competing with Electronic Arts for the spot of biggest videogame publisher in the world and the fall release line up is a key battle in this wide commercial war.

And now Mike Hickey, who is an analyst with Janco Partners, is saying that Activision Blizzard might have some problems, generated mostly by a possible delay of Starcraft II and the performance of some new properties. The good news is that Hickey forecasts price cuts for all the major home gaming consoles before the end of the year.

The big problem could be coming from Blizzard. The lead designer on Starcraft II recently stated openly that there were plans for a beta of the game that would take from “four to six months.”

Given the fact that no date for the beginning of the beta period was given, this could mean that the long awaited sequel, which is now basically three different games with the Terran campaign coming first, will only be arriving in 2010, thus reducing the revenue that Activision Blizzard will get in the final quarter of 2009.

There are concerns related to the performance of titles like DJ Hero and Tony Hawk Ride. Both of them are sold bundled with peripherals and are more expensive than a typical console release, which might put consumers off given the current economic downturn and the amount of AAA titles that are being released in the run up to Christmas. The same issue might affect Guitar Hero 5 and the Van Halen release.

Hickey is also pointing out to the fact that some Activision Blizzard insiders are selling their shares, which could be a sign of a tough period to come and the company is also likely to face some challenges in the MMO field as competitors, like Aion from NCsoft, are launched, and as World of Warcraft switches operators in China, one of the biggest markets.

TAGS:

Activision | Blizzard | DJ Hero | World of Warcraft | Starcraft II
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User opinions:


Comment #1 by: Fire Mike Hickey on 06 Jul 2009, 13:01 GMT reply to this comment

Mike Hickey, I'm sorry to say, should be fired. He obviously knows nothing about video game titles. The fact that SC2 is being delayed was a no brainer & doesn't come as a shock to the gaming community that expects these delays every time blizzard comes up with a new title; they compensate this with an extremely good product that sells like hot pockets & is a very good game. Quite frankly, blizzard could sell anthrax with their boxes & it's going to sell well. So I don't see this stock going anywhere but up, possibly doubling or more by this point next year.


Comment #2 by: Get your facts right on 07 Jul 2009, 00:18 GMT reply to this comment

I don't think Mike Hickey knows enough about the company. Sure Starcraft II being delayed may be an issue, but have you heard of Call of Duty Modern Warfare 2? Where is the talks about that? Everyone in their mother is going to be buying that game including myself, so get all your facts together before you talk gloom and doom.

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