Video game publisher Activision Blizzard continues to believe in being platform agnostic, meaning that it will aim to get its upcoming high profile releases on as many platforms as possible, including the newly launched Nintendo 3DS and the set to arrive this year PlayStation Portable 2.
Bobby Kotick, who is the chief executive officer of
Activision Blizzard, has told investors after he announced the better-than-expected results of his company, that, “We've always taken the approach of essentially platform agnosticism. The important thing for us is if we can deliver an experience across a device that has a display and a microprocessor and it will satisfy our audiences, then we'll invest against that.”
The CEO even believes that it’s better to pay the platform licensing fees that hardware developers ask for than opt to distribute video games just on the PC and using proprietary platforms, like Battle.net or Steam.
Kotick said, “Sometimes people forget that the Sonys and the Microsofts and the Nintendos and the Facebooks of the world invest billions and billions of dollars in these platforms. When you think about it over long periods of times, they continue to invest these billions of dollars to make the experiences really satisfying for our audiences. They deserve to get compensated for that.”
The top executive confirmed that Activision is still tailoring specific experiences to each gaming platform and allocates resources carefully.
The most important video game series in the company's current line up, Call of Duty, manages most of its sales on the Xbox 360 from Microsoft and the PlayStation 3 from Sony, meaning that the developers working on the series will aim to make those versions the best they can be, with less attention paid to the PC and handheld ports.
A
new Call of Duty will be launched in the fall, complete with an all-new digital platform.
Find us on Google+
No user comments yet.
Be the first to express your opinion!
