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September 5th, 2007, 10:14 GMT · By Alexandru Pancescu

Acer Eyes the Chinese Market

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After Gateway, Acer plans more buy-outs
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After a number of failed attempts at dominating the Chinese mobile computing market Acer decided now to try yet another time, this time through the acquisition of a Chinese based computer manufacturing company. As Acer already established a strong presence in the United States after its decision to buy Gateway, it looks as if the key to the Chinese computer market it is another Chinese
company.

Acer chief executive, Wang Jen-tang, said that such an acquisition could boost Acer's presence in China and increase its market share as the company recently faced some share price drops totaling 11 percent as investors grew concerned about the acquisition policy which made Acer buy Gateway and share control over the European computer hardware maker Packard Bell with the competing company Lenovo. The competition between the two companies is very fierce as Lenovo is less than one percent behind Acer, a company that jumped on the third place in the top of mobile computing manufacturers after its deal with Gateway.

According to Wang the Gateway deal is meant is a step in securing a place on the United States market and that Acer's share of the U.S. market for mobile computers will soon begin to grow by two or three percent within two years. The news site channelregister reports that Acer has high hopes for its American division as it should increase company's revenues and help them reach the target point of six to seven billion within a single year since the buy-out. Wang Jen-tang said that the U.S. market is even more important to Acer than the Chinese one: "The Chinese market is very important… But under our global strategy, the US market is even more urgent. So after we reinforce our leadership role in Europe and succeed in stabilising the US, we will start paying more attention to Asia."
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