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April 1st, 2011, 10:05 GMT · By

Acer CEO Resignation Relevant for ASUS

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ASUS may benefot from ACER CEO resignation
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It appears that the departure of a certain Chief Executive Officer will have more far-reaching consequences than some may have expected, to the point where even rival companies may have to be especially careful of what they do next.

As end-users might have noticed, the IT market seems to have come down with a serious case of company official departure syndrome, so to speak.

After months of seeing AMD remain without an actual CEO (Chief Executive Officer), Acer, more or less unexpectedly, announced that its own CEO was leaving.

The ex-CEO and president Gianfranco Lanci submitted his resignation after serving with Acer for years, since 2008 to be exact.

Apparently, this move will cause, or has already caused, a widespread effect on the worldwide industry, enough so that market watchers are keeping their eyes and ears peeled.

In fact, Digitimes, not long ago, speculated that ASUS might have to make some choices or reconsider them based on this new information.

ASUS may be a head figure in terms of global motherboards and graphics cards, but while those two fields have been providing stable income, the same cannot be said about the notebook and netbook, not to mention tablet, sectors.

Acer's troubles may finally allow ASUS more leeway in Europe, possibly leading to an increase to its mobile PC share.

Granted, the former might decide to start reducing its prices, in order to maintain its own share, but the latter should still see results, even in the enterprise segment.

The main issue right now is that notebook players have to face the fact that consumer electronics are getting more popular at the expense of this sort of PC.

Future growth does seem to rely on inventiveness and how soon ASUS can deliver something in line with consumer demands (tablets are just one possible example). No official comments exist on this.
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