On July 20, 2006, at the New York City's Hayden Planetarium, Accoona, the provider of the synonym artificial intelligence-based Web search engine, unveiled its advertising service Exchange Place. The company claims that Exchange Place is the "first cross-industry online advertising platform and pay-per-lead bidding system" and aims to compete with online advertising giants Google and Yahoo over the estimated $25.5 billion advertising market by 2010.

"While the pay-per-click advertising model has served the online ad industry well, Exchange Place will offer the ultimate cost-per-action solution," said Stuart Kauder, CEO of Jersey City, N.J.-based Accoona Corp. "Given the rising demand in the advertising industry for return-on-investment accountability, we believe that the time is right for Exchange Place to take hold. The platform is the industry's first pay-per-lead bidding system for real-time qualified sales leads for both the online and offline markets."

With Exchange Place, Accoona means to deliver a comprehensive management solution for sales criteria, bids and budgets. Customers will be able to choose specific domain segmentation and fine tune its qualification settings. Advertisers are offered the possibility to set up budget criteria and time span and receive real time top bids from Exchange Place. Furthermore, Exchange Place places control in the hands of the advertiser through a self-service console.