14 DAY TRIAL // Microsoft is providing the necessary resources to make it as simple as possible for businesses in a variety of industries to start taking advantage of its barcode technology. Via the Download Center the software giant is offering a number of Microsoft Tag releases focused on different target groups. According to Microsoft the resources are designed to target business users in retail, real estate, publishing, transit and in marketing.
The collection of resources can of course be downloaded free of charge from the software giant. You will be able to find the necessary download links at the bottom of this article. But what’s important to underline is the extent of documentation shared with the public. The company is hard at work attempting to drive adoption of Microsoft Tag, and the help resources offered, presentations, whitepapers, case studies, etc. are bound to make it as simple as possible for businesses to embrace the software giant’s barcode technology.
Microsoft Tag lost its Beta label earlier this year, in May. At some 18 months since the introduction of the unique mobile barcode technology, in excess of 1 billion High Capacity Color Barcodes (HCCBs) had already been produced. Read this interview with Aaron Getz, general manager, Microsoft Tag, in order to get an insight into the technology, but what you need to know from the start is that Microsoft Tag is superior to older QR code standards.
Customers leveraging Microsoft Tag will be able to put together complex tags which will allow customers with camera equipped mobile phones running the Microsoft Tag client to access additional information by simply taking a picture of the barcode.
As promised, download links for the documentation:
“1. Microsoft Tag - Retail documents - These documents outline various ways that Microsoft Tag can be used by Retailers to enhance their marketing solutions.
2. Microsoft Tag General Use Documents - Review these documents for general information on using Microsoft Tag in your marketing campaigns.
3. Microsoft Tag - Transit documents - These documents outline various ways that Microsoft Tag can be used by Transit agencies and operators to enhance their marketing solutions.
4. Microsoft Tag - Real Estate documents - These documents outline various ways that Microsoft Tag can be used by the Real Estate industry to enhance their marketing solutions.
5. Microsoft Tag - Publishing documents - These documents outline various ways that Microsoft Tag can be used by Publishers to enhance their marketing solutions.”
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