14 DAY TRIAL // Two days ago, we brought you news about motherboard manufacturer Abit rumored to phase out of the market. For some of you, the news might have come as a shock, as Abit is preferred by a large number of enthusiast users worldwide. Moreover, the company has received a number of awards for its products, being rated as some of the best high-performance computing platforms money can buy.
According to the rumor, Abit is going to leave the motherboard manufacturing market if their new mobos, based on the high-performance Intel P45 chipset, aren't going to be successful. The rumor was that the famous motherboard manufacturer failed to compete with fellow second-tier makers in terms of performance, or first-tier makers in terms of pricing. Because of that, the parent company, Universal Scientific Industrial (USI), will have to give up on Abit and find alternative markets to sell its products.
But it appears that the rumors have reached Abit's ears and the company has released an official response, through Thore Welling, Universal ABIT's Global Marketing Director. According to him, "Abit is a well established and strong brand within the enthusiast and high-end motherboard and components industry. In fact, particularly over the past 12 months we have been able to considerably increase market share not only in traditional markets such as Western Europe, but even stronger so in emerging markets such as East Asia as well as in the Middle East. Therefore, the broadening of our product lines into the Consumer Electronics (digital photo frames with integrated photo printer {FunFab} and MIDs) segment represents a stronger commitment to the overall brand and the continuation of our motherboard concept into other products. abit stays committed to motherboards and has a broad lineup of motherboards ready, as you will see in during Computex".
The company not only denies the rumors of it phasing out of the motherboard market, but it also stresses on the fact that it will showcase a broad lineup of motherboards at this year's Computex show in Taipei, Taiwan. Fans should be pleased that some rumors do not become true and their favorite manufacturer is still one of the top competitors.