LCD technology has evolved quite a lot over the past few years, reaching nowadays an unprecedented level of detail and image quality. However, the evolution process is a continuous one, and to prove it, the AU Optronics company has just announced the development of a new and innovative 5000:1 ultra-high static contrast ratio AMVA technology, attained by implementing new bump-less pixel design, optimized color resist, integrated backlight structure and optical film.

One of the main advantages provided by this innovative technology is that it can enhance dimmer image performance in large-sized panels as well as maintain features of high transmittance, low color washout and a wide viewing angle. Moreover, it can make a very serious contribution in terms of maintaining the original brightness and significantly reducing module thickness without changing the amount of CCFL used for the backlight.

The company promises that this new technology will permit the development of thinner, greener LCD TVs. Thus, taking a 32-inch LCD TV panel as an example, AUO will be able to shrink the size of the module from 32.5 mm thick to 20 mm and reduce the total weight by 2 kilograms. Moreover, AUO also promises to reduce power consumption by up to 50% and yet retain the 500 nit brightness and 3000:1 high contrast ratio, even providing better image quality performance than traditional LCD TV panels.

"In terms of large-sized TFT-LCD technology development, in addition to continuously enhancing our current LCD TV technologies - Advanced MVA (AMVA) technology with low color washout and high contrast ratio; AUO Simulated Pulsed Driving (ASPD) technology to solve blurred motion problem; HiColor technology to achieve over 100% color saturation; and AUO Picture Enhancer (APE) technology with clear depth of image, we have been aware of the importance of energy-saving and environmental protection," said Dr. BD Liu, Vice President of AUO Technology Center. "AUO Technology Center has implemented green concepts into the R&D process so as to not only enhance product efficiency and practice eco-design, but also to provide clientele high value-added products."

According to the company's statement, the new AUO eco-LCD TV technology is scheduled to start mass production in Q1 2008, so we'll report more on the subject when the first models will actually appear on the market.

We are just a few, but there are many of you, Softpedia users, out there. That's why we thought it would be a good idea to create an email address for you to help us a little in finding gadgets we missed. Interesting links are bound to be posted with recognition going mainly to those who submit. The address is .