14 DAY TRIAL // AT&T and LimeLife, the publisher of mobile content for women, announced the launch of 'Rachael Ray Recipes on the Run' - a mobile application that allows subscribers to download recipes directly to their mobile phones. Featuring television host and cookbook author, Rachael Ray, the new applications gives users quick access to actual Rachael Ray recipes, cooking tips and shopping lists from their cell phones.
'Rachael Ray Recipes on the Run' enables users to browse recipes by main ingredient or category from a list that will include 40 new recipes every month and get cooking tips from Rachael Ray herself. After finding a recipe they like, consumers can add the recipe ingredients to a shopping list directly on the mobile device. When more than one recipe is added, the quantities of identical ingredients will be combined. A bonus feature allows users to add custom ingredients and mark off items as they shop. Favorite recipes can be stored on the mobile for easy retrieval and can be e-mailed to friends and family. 'Rachael Ray Recipes on the Run' also includes a random-recipe generator that allows users to spin Rachael's extra-virgin olive oil bottle to get meal inspirations.
Rachael Ray has grown up in the restaurant business with her family and was exposed to a wide range of cooking techniques. She has developed a successful career as a Food Network television show host, bestselling cookbook author, editor of her own lifestyle magazine called 'Every Day With Rachael Ray' and Emmy-nominated daytime TV host. In 2006, Rachael Ray was named one of Time magazine's 100 Most Influential People and the second "Most Trusted Celebrity in America" by Forbes.
"I'm excited to bring my 30-minute recipes to mobile phones," said Rachael Ray. "With Recipes on the Run, I hope to make it easier for families and home cooks to know what ingredients to buy while actually at the food store - whether they are shopping for the entire week, or just grabbing a few things for a quick supper that night."
'Rachael Ray Recipes on the Run' is now available to AT&T's wireless subscribers for a $2.99 monthly subscription fee.