AT&T further proves its continuous support for sports by announcing a new collaboration with USA Basketball, the non-profit organization and the governing body for basketball in the States. Following this new agreement, the largest mobile operator in North America has become the official partner of the USA Basketball Men's Senior National Team.

From now on, AT&T will be able to offer exclusive USA Basketball content to its subscribers. Sports fans can access the new content on AT&T's blue room website as well as via AT&T CV (from 3G enabled handsets) and AT&T U-verse TV (through AT&T Team USA On Demand).

The USA Basketball content will include behind-the-scenes footage, interviews, training camp reports and so on. A "USA Basketball Communicator" widget will be launched, allowing users to easily view news, schedules and other related information.

"The dedication, teamwork, and commitment of our USA Basketball Senior National Team exemplifies the Olympic spirit. We are pleased to partner with AT&T to offer fans exclusive content, connecting them to this extremely committed and hardworking team and the excitement of the 2008 Olympic Games in Beijing," stated Jim Tooley, USA Basketball executive director.

Jason Simpson, AT&T director of Olympic integration, added: "As a proud sponsor of the U.S. Olympic Team, we are thrilled to add another great sport to our roster. We're excited to offer fans across the country unique USA Basketball content, consistent with our goal to connect consumers to the athletes through as many venues as possible."

Besides being the new official associate of USA Basketball, AT&T is also partner of other National Governing Bodies like USA Gymnastics, USA Swimming, USA Track & Field and USA Diving. Moreover, AT&T is an official sponsor and partner of the US Olympic Team for the upcoming Beijing Olympic Games (August 8 - 24).