Offers a new music option on messaging handsets

Mar 24, 2010 15:48 GMT  ·  By

Mobile phone carrier AT&T announced today the launch of a new AT&T Music application for its users, putting together some of the most popular music services in a single experience for AT&T mobile phones. According to the carrier, its users can now enjoy song downloads, song match, streaming radio, lyric search and an enhanced music player in a single application, which has been made available for download on three of the company's most popular messaging devices.

[ADMARk=1]Users of the AT&T Music application will be able to: - Listen to 40 commercial-free genre radio stations; - Customize unlimited personal radio stations; - Use song match to identify the tune by holding their phone up to music playing on the radio, TV or elsewhere; - Search for lyrics to identify song title and artist; - Preview, buy and download songs and albums straight to their phone; and - Listen to personal music saved on their mobile device, including the ability to create and manage playlists and find music by artist, album, song or genre.

According to the wireless operator, the new software solution has been designed so as to offer an integration of various tasks, though still offering a simple, easy-to-use navigation. Users can enter lyrics into the apps search feature and easily identify the song and artist, the carrier notes, adding that they will also have the possibility to view full lyrics, access the artist’s bio, buy the song, or to create a personalized radio station from that song.

“We’ve long been a leader in mobile music and have been at the forefront in evolving the category to offer some robust experiences, but those experiences have largely been available though separate applications,” said Mark Collins, senior vice president of Data and Voice Products for AT&T Mobility and Consumer Markets. “We recognized a need to create a ‘no dead-ends’ experience that weaves together all of the most popular music services, so customers don’t have to jump in and out of different applications depending on how they want to access mobile music.”

At the same time, AT&T announced that it planned on offering users full song and album downloads via a series of deals with Sony Music Entertainment, EMI Music and indie music distributor The Orchard. At the moment, the application is available on the LG Xenon, Samsung Solstice and Samsung Impression, though additional mobile phones will be able to enjoy the software solution in the near future. Moreover, the app will come pre-loaded in devices this summer.

Users willing to try out the service can download the application from the AT&T App Center. The service is available for $6.99 per month for all AT&T users who choose an unlimited data plan, the carrier notes, adding that “song and album purchases are charged a la carte.”