AT&T's wireless unit, formerly known as Cingular Wireless, announced that it is providing full coverage of Mercedes-Benz Fashion Week to its mobile subscribers. During the Mercedes-Benz Fashion Week in New York (February 2-9, 2007), top designers from America and around the world are showing off their 2007 fall runway collections to buyers, celebrities, and members of the media. AT&T is offering exclusive video coverage of all the shows, as well as access to back stage reports, celebrity parties and more.

"Mercedes-Benz Fashion Week is one of the most celebrated and attended events of the year among the 'who's who' of the fashion world. Now our wireless customers can enjoy a sneak peak of the latest designer creations and fashion trends for the upcoming fall season long before anyone else - just like the chic elite. It's the next best thing to being there," said David Garver, executive director, Segment Marketing and Sponsorships, AT&T.

"The Daily Front Row," published by IMG, is providing customers of AT&T's wireless unit with an inside look into Mercedes-Benz Fashion Week. From their cell phones, customers can enjoy exclusive, up-to-the-minute access to fashion news, behind the scenes reports, quotes, models, fashion tips, glam photos, downloadable wallpapers.

In addition to Mercedes-Benz Fashion Week content, the relationship between AT&T's wireless unit and IMG Fashion gives AT&T's customers access to a year-long series of fashion events, including FashionWeekLive - which, for the first time, will bring the energy and style of Mercedes-Benz Fashion Week to Houston, Dallas, Chicago and San Francisco throughout March. Supermodels Naomi Campbell and Gemma Ward along with other internationally recognized faces will model the collections of America's leading designers. Video footage captured from these four events will be available through Cingular Video.

To access "The Daily Front Row" from their handsets, users have to sign up for AT&T's MEdia Net Unlimited package.