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August 1st, 2007, 12:22 GMT · By Elena Balan

AT&T Brings eMusic Mobile Download Service

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Mobile music services might prove to be profitable for AT&T
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AT&T has just launched a new music download service for their customers. eMusic will make it possible from now on for AT&T subscribers to access a huge catalog of a wide variety of songs.

AT&T's Mobile Music platform will make eMusic
part of it and bring a wide range of choices to customers of this carrier. There will be around 2.7 million songs available for the users to choose from and enjoy on their wireless devices.

AT&T customers will be able to download five tracks a month for $7.49, with the possibility of purchasing additional such packages for the same price whenever desired. There is a high chance that people will need more than what the company has to offer by default and make this service a success.

"This service, which is as unique as the independent artists found in the eMusic catalog, differentiates itself from the competition through its ease of use, subscription pricing model and the ability to play these tracks in any MP3 player", said Mark Collins, vice president of Consumer Data Services for AT&T's wireless unit. Moreover, "AT&T is a terrific partner for this service, and we look forward to offering AT&T's more than 63.7 million subscribers access to a rich catalogue that ranges from legends like Paul McCartney and Miles Davis to new independent stars such as Spoon and Arcade Fire", declared David Pakman, eMusic president and CEO.

The service also enables customers to preview a track before making the purchase, as to leave out any possible mistakes. One major advantage that this service has to offer is that it automatically sends a copy of the song on the user's PC with no additional costs.

eMusic Mobile will be available on some of AT&T's more evolved devices, with the plan to expand it in the future. Customers will be able to access the wireless store by clicking on the music note key, choosing the Shop Music option and then selecting eMusic.

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