Offers users the possibility to easily find businesses around them

Sep 16, 2011 22:01 GMT  ·  By

A newly revamped YP application is now available for download for BlackBerry users, wireless carrier AT&T has just announced.

The new application was released in the BlackBerry App World with new local search experience, aimed at offering users the possibility to easily find and share local businesses.

Moreover, the new application will also enable users to easily browse, save and redeem coupons and discounts from merchants close to their location.

The application comes from AT&T Interactive, a leader in local search, and was meant for a wide range of users, including business professionals and busy on-the-go consumers.

The mobile software was designed to work on a variety of BlackBerry smartphones, and can be easily downloaded by searching for YP in the BlackBerry App World.

Owners of a smartphone from Research In Motion interested in trying out the new application will enjoy features and capabilities like: - Browse thousands of nearby coupons and discounts in the new “Deals” feature - Quickly search nearby for a business, by type or name, with automatic detection of the user’s location - Choose from popular categories like restaurants, banks and gas stations - Save coupons, discounts and favorite businesses to “My Stuff” for easy access - Use the quick access menu, for fewer taps to call, see a map or get directions to a business - Share favorite businesses with friends via email.

In addition to addressing the needs of users for finding great deals around them, the mobile application can also prove a great option for businesses interested in reaching to a wider range of customers.

“As consumers increasingly rely on their mobile device to navigate everyday life, the YPmobile suite of products, including the YP app for BlackBerry, provides advertisers an effective way to reach potential customers when they are on the go and near the point of purchase,” AT&T explains.

“Local businesses interested in connecting with mobile consumers across the YPmobile suite of products and leading YP Local Ad Network can learn more here.”