With all the financial updates and analyst forecasts running around the Internet, we don't find it strange that watchers have turned their attention towards ASUS.
ASUS makes many sorts of PCs, PC hardware and consumer electronics devices, but what we are going to concern ourselves with here is the notebook business.
Analysts, and IT players themselves, have been posting their findings, while others are looking farther into the future, to see how long they will stay ahead of tablets
ASUS is one of those whose situation took a turn for the better during the second quarter of 2012, and which expect further growth from the ongoing quarter.
According to Digitimes
, the PC market share was of 7% at the end of the second quarter, after 6.1286 million models shipped.
That got it the fifth spot, after HP, Lenovo, Acer and Dell, but that isn't the most important variable in the equation.
The part that earned ASUS most of the recognition, one might say, was the notebook segment returning around 38.6% more shipments compared to the same period of 2011 (April-June).
The cause was an unexpectedly high success of models priced at less than $600 / €491.76. In fact, these laptops accounted for 70% of all sales.
Based on these numbers, it is believed that Acer will score sales 10-20% better, on quarter, during the July-September period.
That makes us wonder how it will all work out during the fourth quarter, when prospective buyers will have even more of an incentive to buy computers, in the form of Microsoft's Windows 8 operating system.
The only so-called downside to ASUS' second quarter was the tablet market. Only 600,000 slates shipped, half of the projected 1.2 million. We'll have to see what the Nexus 7 does about this apparent slump in interest.