14 DAY TRIAL // ASUS was one of the companies present at CES 2014 that drew a lot of attention or fuss about them. And the tech manufacturer didn't want to disappoint their fans, so it unveiled some interesting products like the Transformer Book Duet 4-in-1 dual-OS tablet/laptop hybrid and VivoTab Note 8 slate.
ASUS has previously made public its intention of focusing more of their efforts on tablets in 2014 and the company has two fresh products it’s counting on to push growth and increase revenue.
Now the Taiwanese tech giant has posted its expectations concerning sales for the year to come. The announcement was made at CES 2014 (via DigiTimes), where company official, Steven Chang, stated that the device maker expected to see shipments grow by 20% in the notebooks and tablet department in North America this year.
At the same time, ASUS is looking to increase its ranking in the notebook market from 7th in 2013 to 6th in 2014. Currently, ASUS is surpassed by brand vendors like HP, Apple, Dell, Toshiba, Lenovo and Samsung.
ASUS apparently gained notoriety in the US thanks to its Eee PC, but since notebooks lost their appeal, the company switched strategy and started pushing its Transformer line and Nexus 7 set of tablets, in order to maintain its position.
ASUS is also expected to unveil two Chromebook models in 2014 and, since Chrome-enhanced laptops have been proven to be quite popular in the country, they could help the device increase its grasp of the overall market.
ASUS might be hoping to get another manufacturing deal with Google for the third-generation Nexus 7, but we can’t be sure if the search giant isn't planning to take its business somewhere else, this time.
ASUS is also preparing to push its recently launched Windows 8 enhanced Transformer Book T100 in the educational market in the US.