ASUS Receives the First EU Flower Eco Certification in the World

ASUS, a worldwide leading motherboard maker, always committed to providing innovation and quality, while also focused on the environmental conservation, received the world’s first EU Flower Eco Award for computers on its N50, N80, N20, and N10 products. The award is proof of the eco-friendliness of ASUS’ N Series notebooks, which also got the prestigious EPEAT (Electronic Product Environmental Assessment Tool) Gold awards in October this year.

“ASUS aims to create a better world for everyone through top-notch, eco-friendly 3C products. With Green ASUS, we hope to blend technology, innovation and environmental sustainability for a cleaner, greener Earth for all to live,” said Jonney Shih, Chairman of ASUSTeK Computer Inc. The EU Flower award ceremony was held in Prague, on November 20th, 2008.

Having received the EU Flower certification, ASUS' N50, N80, N20, and N10 products become the world's first computers to be conferred the prestigious award. The importance of the achievement rises when considering the fact that 15,000,000 computers are sold in Europe each year.

The EU Flower award uses one of the highest rated and strictest standards for green computing worldwide. It was developed under the Eco Label Scheme in 1992 by the European Union and is recognized in the EU and non-EU European countries including Norway, Switzerland, Iceland and Liechtenstein. The Eco Label scheme has a total of 23 product categories. The EU Eco-label is administered by the European Eco-labeling Board (EUEB). The criteria used include Energy-savings, Presence of hazardous substances, Product design, User instructions, Packaging, Labeling, Noise, Lifelong extension, Takeback.

The Green ASUS “Four Green Home Runs” is pursued by the company in designing each of its notebooks, including Green Design, Green Procurement, Green Manufacturing, and Green Service and Marketing. Green ASUS is committed to ensure disciplined adherence to environmentally-friendly principles at every step of a notebook’s manufacturing process, including the reduction of environmentally hazardous substances or ease to assemble, recycle and reuse. The fact that more than 50 ASUS notebooks are now qualified by Energy Star and nine EPEAT Gold awards were conferred on ASUS notebooks in October 2008 also speak about its success.