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ASUS Plans to Surpass Dell and Lenovo

Optimistic shipments target for the new Eee PC S101

By Traian Teglet, Technology News Editor

8th of October 2008, 12:34 GMT

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Eee PC S101 netbook
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The launch of the stylish Eee PC S101 has also brought to light some new optimistic predictions on the part of the company's CEO, Jerry Shen. Apparently, ASUS is expecting to ship 50,000 units of the new high-end netbook, the Eee PC S101, and this figure should be achieved by the end of this month alone. In addition, according to company sources, the Taiwanese netbook maker also expects shipments to increase once the new model is launched in both Europe and Japan, later on this month.

 

The stylish 10-inch S101 netbook is expected to count for an average of 10% of ASUSTek's monthly Eee PC shipments by the end of the year, and to make up for approximately US$35 million of the company's revenues. ASUS' President, Jerry Shen, revealed that worldwide PC shipments for the first three quarters of the year reached 3.4 million units, adding that the company would ship 700,000 Eee PCs this month alone. Regarding the S101 shipments, the company expects to ship 200,000 – 300,000 units more of the new Eee PC before the end of the year.

 

The Taiwanese manufacturer is also expected to launch two new models of the Eee PC netbook, which should become available by the end of the year. The upcoming additions will be positioned between the S101 and the company's 1000-series, coming with prices ranging from around US$551 to US$582. Also, the company's president said that ASUS had no plans for releasing Eee PCs with panel sizes over the 11-inch mark.

 

It is clear that ASUS is optimistic regarding the results of the fourth quarter, which is why it has increased its shipments goal to 6.2 million units for notebooks, and to 11 million units including notebooks and Eee PCs. In addition, Jerry Shen also said that the company planned to surpass Dell on the Chinese market and Lenovo on a worldwide scale during 2009.

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ASUS | Eee PC | Jerry Shen | netbook
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