ASUS Plans to Become No. 3 in Laptops by 2011

Taiwanese netbook pioneer ASUSTeK is planning to become world's No. 3 player by 2011 in the market for portable computer systems, according to a recent news report. The company, which is currently in the fifth position, is placing a significant confidence in its low-cost, low-power computer systems, with plans to release some more Intel CULV-based laptops by the end of this year. If successful, ASUS will have a chance at competing with the world's leading vendors of laptops, HP and Acer.

According to a recent news-report on Reuters, ASUS' chief executive officer, Jerry Shen, has confirmed his company's ambition and has mentioned a “three-three policy,” which is expected to take the Asian PC vendor to the third place on the laptop market. As part of the strategy, ASUS bets high on its low-cost netbooks and laptops, which have so far been among the company's most successful lineups. In addition, the manufacturer is reportedly planning the launch of five new laptops based on Intel's CULV platform.

“We call it the three-three policy, to be ranked third by market share in 2011,” ASUSTeK Chief Executive Jerry Shen told Reuters in a recent interview. “Our current market share is about 5 percent, and it would have to be about 10 percent to become number three,” he added.

ASUS is also planning to become a top player on the Chinese market, where the company has to compete with HP, currently ranked the second largest vendor of laptops. It also intends to be on-par with HP by next year on the same market, where ASUS currently shares its No. 5 position with competitor Acer.

“We don't think Asustek can take first place in China, but to be on equal footing with the current No.2 player should be possible next year in the laptop PC segment,” Shen said.