ASUS Plans New Headquarters in China, Invests $50 Million

There are many things that a company's profits can be used for, and it seems that ASUS chose one that might, eventually, bring in even greater revenue, namely an investment into a new operational headquarters.

The disaster in Japan may have struck the IT industry where it hurts, but not all companies are as affected as the others.

In fact, some have or will manage to get out of this mess more or less intact, one of them being ASUS, whose latest plans involve a fairly sizable investment.

The problem with new markets is that they are sometimes hard to handle, especially when a company's base is elsewhere.

China, as end-users know, is one of, if not the biggest, new market for the IT sector and has seen its territory being used for the making of various facilities.

Of course, this came in addition to all the products sold in this country, especially netbooks and other entry-level systems, among other things.

ASUS figured it was time to set up shop there, in a manner of speaking, so it set aside a nice sum of $50 million.

The funds will be utilized for the creation of Asustek Computer (China), in either Chongqing City or Chengdu City.

In other words, ASUS will have a new subsidiary there, and while the recent Digitimes report did not specify exactly which city will be chosen, this dilemma should be solved by the end of next month (April, 2011).

When completed, the new base will be the second operational headquarters in the country and should make it twice as easy for the outfit to distribute its various products to all corners of the vast nation.

This is the second movement in ASUS's camp recently, with the other being the decision to release the Eee Pad Transformer tablet earlier than originally planned.