And launched better mobile search technology

Aug 15, 2007 09:33 GMT  ·  By

The battle between Google and Yahoo for the best mobile search technology is now involving a new contender: the less favorite to win the AOL competition. A few days ago, AOL rolled out an improved version of its mobile search function that allows the users connected to the Internet from a handheld device to search the web easier than before. According to Greg Sterling from Search Engine Land, the parent company focused on two versions of AOL Mobile Search: one of them especially addressed to the Windows Mobile equipped devices and the other one for the rest of the phones. The non-Windows Mobile version was improved with a different layout, the same source reports.

"AOL noticed that a disproportionate number of users were using Windows Mobile devices (and mobile search), so the company created an experience with horizontal tabs that dynamically change depending on the query or context of the search," Search Engine Land wrote.

As I said, the mobile search world had two very powerful competitors: Google and Yahoo. While the Mountain View company Google is the best search engine on the Internet, the Sunnyvale giant Yahoo was more focused on the mobile flavor of its technology and attacked the market with oneSearch. After a short period of time, oneSearch became the leader in several countries in the detriment of Google. On the other side, the search giant Google develops mobile flavors of its products every once in a while.

At this time, you're able to do almost anything straight from the Internet connected handheld device just like you would from any computer. For example, you can search the web using Google Search, check your mail account on Gmail, organize your meetings using Calendar, read news through Google News and even watch clips on the popular online video sharing platform owned by Google, YouTube.