AMD's 'Project WIN' Update Is a Non-Update

There is little doubt that many on the IT market are waiting eagerly, or anxiously, for Advanced Micro Devices to reveal its new method of tackling the CPU/GPU segment where it operates, but this hasn't happened and won't happen for a while yet.


Even though it was previously reported that the so-called 'Project WIN' would be detailed yesterday (November 9, 2011), this hasn't happened.

It hasn't even been a week since the initial report, but it was enough for people to start expecting a worldcast on the matter.

Unfortunately, CEO Rory Read did not, in fact, hold a worldcast on Wednesday.

Instead, he held a webcast with the company's staff, during which he may or may not have revealed the new strategy and tactics.

Nothing about the discussion was made public, actually, much to the dismay of hopefuls.

In fact, the company even flat-out said that there was no great chance that anything regarding Project Win would be disclosed before February 2012.

“Today's meeting is an employee meeting, so no, there is no external webcast. You should look ahead towards our Financial Analyst Day event in February, 2012, [for disclosure],” said Michael Silverman, a spokesman for AMD.

Project WIN is supposed to be an internal term meant to describe the operational efficiencies that Read wants to set in place.

It also wasn't entirely architected by the CEO, but by certain executives as well, with the goal of reducing time-to-market, lowering costs and boosting revenue.

As it stands, the first major step of whatever Project WIN is was more than likely taken: AMD fired 10% or more of its worldwide workers, many of which were from the marketing and PR departments,

Nonetheless, there probably isn't a worldmap in place for the next few years, so the three months leading to the aforementioned 2012 event will likely be used to set up one.