Intel manages to increase it share by 4% as well, according to analysts

Aug 19, 2014 08:24 GMT  ·  By

We only rarely report on all the updates and research papers posted by marketing analysts, but this is one occasion where an announcement deserves a second look. Jon Peddie Research, JPR for short, has posted its assessment of the GPU market, as it was at the end of the second quarter.

The second quarter of 2014 lasted from April 1 to June 30, but it takes time for market watches to tally sales numbers and build an image of how things went during the three-month period.

JPR has finally completed its analysis of the graphics processing unit industry though, reaching some fairly surprising results.

A pretty big shift occurred in terms of market share. Basically, Advanced Micro Devices boosted its market share by 11%, going from 16.7% to 17.9%.

In other words, sales of its graphics processing units, both standalone and integrated in APUs (accelerated processing units), accounted for 17.9% of all sold worldwide. Not quite close enough to the 21.9% of last year, but getting there.

Meanwhile, NVIDIA's share went from 16.6% to 14.7%, suggesting an 8.3% drop. Significantly lower than the level which the Santa Clara, California-based company had back in 2013: 16.2% of all worldwide GPU shipments.

That leaves Intel, whose CPU sales secured 67.3% of the market. Most of its chips have integrated graphics now, albeit much, much weaker than anything in AMD's and NVIDIA's camps, hence the massive sales.

In the first quarter of 2014, Intel had 66.8% of the industry, but now it has 67.3% (a 4% rise), a fair bit more than the 61.7% of late 2013.

Most of AMD's performance is owed to APUs (desktop heterogeneous GPU/CPUs, as JPR calls them). Sales in notebooks were up 10.3%, while discrete GPU shipments rose 10.7% in desktops in 30.6% in notebooks.

Meanwhile, Intel owes most of its good fortune to embedded graphics shipments, which went up 7.2% in desktops in 1.9% in notebooks, hence the 4% overall (well, 4.1%).

As for NVIDIA, it suffered a massive plunge in desktop graphics card shipments, of 21%, which more than offset the 6.9% rise in notebook GPU sales, leading to the aforementioned 8.3% overall decline.

We're not quite sure what to expect from the rest of the year. AMD may be doing well now, but it has been surprisingly silent in regards to upcoming consumer graphics products, unlike NVIDIA whose Maxwell line crops up in the news every other day. Then again, the AMD Tonga GPU has been making some waves too.

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