14 DAY TRIAL // Just like we anticipated, there is a strong chance that Intel’s UltraBook game might be won by AMD. The chief executive officer (CEO) of Advanced Micro Devices reportedly believes the same thing.
Apparently, we were not far away with our deductions, and yesterday’s good news for AMD only seem to strengthen the belief that the higher GPU performance and lower prices will help AMD win the mobile battle for the first time.
AMD’s CEO Rory Read said: “I think we come in and steal the bacon around the whole thin-and-light movement and capture a significant portion of the opportunity there,” according to XbitLabs.com.
It might seem strange, but this is the first time in AMD’s history that the company has a true mobile CPU. Up until now, all they did was pick CPUs from the desktop production line that were manifesting better thermals and lower power consumption.
AMD’s Brazos and Llano were the first CPUs architected with mobility in mind. Maybe Brazos more than Llano, but Llano was a definite 35 W TDP winner.
While Brazos proved to be a worthy king of the low-end computing devices, the lack of interest from Intel concerning this area meant that AMD was still able to rule this segment of the market using the same 40 nm processors.
It’s quite logical for this to have happened. Intel never architected Atom for decent performance, but just to make it extremely cheap to manufacture and sell it shamelessly expensive.
On the mid-performance mobile segment, AMD still didn’t have CPUs to fill the 15W to 30W TDP classes.
Now that it does have such efficient CPUs, it seems it will repeat the market takeover in the mobile area, just like they did with the desktop market.