Sunnyvale, California-based Advanced Micro Devices announced on Wednesday having completed the final stage of its acquisition of graphics chip maker ATI. Following this stage, the company has decided to take a series of measures to optimize its operations in order to deliver industry-leading performance on the graphics and microprocessor market, further integrating its developments for x86 processors and graphics chips.
With the announcement, AMD also made some staff changes, to enable a better transition to the new identity and organization of the company. As of now, the ATI product line will no longer be a separate division within AMD.
“We are tightening our focus on delivering the winning products and platforms our customers want based on AMD’s industry-leading microprocessor and graphics technologies,” said Dirk Meyer, AMD president and CEO. “The next generation of innovation in the computing industry will be grounded in the fusion of microprocessor and graphics technologies. With these changes, we are putting the right organization in place to help enable the future of computing.”
One of the most significant changes that have been announced for the company's managerial team is the departure of Randy Allen, the senior vice president of the Computing Solutions Group. According to Dirk Meyer, Allen decided to leave the firm even if he played a key role in its achievements in recent years.
The changes revealed also include the creation of a new Advanced Technology group led by Chekib Akrout, who has been assigned the task of developing the next-generation of hardware, which will be rolled out of AMD's labs in the years to come. In addition, AMD also announced the creation of a marketing group, led by Nigel Dessau, and a customer group, led by Emilio Ghilardi. Both specialists should help Advanced Micro Devices register better sales in the near future.