14 DAY TRIAL // The company recently launched the AMD Turion 64, a 64bit mobile processor that will go up against Intel's Centrino chipset. AMD is relying heavily on Turion 64 to improve its poor standing in the notebook sector. The company controls less than 10 per cent of the global notebook arena and has been losing ground fast in the European market.
AMD's share of this market fell to 10.7 per cent in May 2004, down from 16.7 per cent in January 2004, according to analyst Context.
The Sunnyvale company is already promoting its processor as it was integrated with systems from HP, Acer, Asus and others, which should be available as of April 18th.
The processors these manufacturers chose are Turion 64 2800+ and 3000+, with power consumption averaging 25W or 35W, which will cost 13% less than Pentium M Dothan.
Turion is a 64 Low-Power Athlon processor, based on the E revision to the core, which means it will be produced in the 90 nanometres process and will have SSE3 instructions. The processor should be available under the following versions:
- AMD Turion 64 2800+ - 1.6 GHz - 1M L2 - Core 90nm Rev 'E' - AMD Turion 64 3000+ - 1.8 GHz - 1M L2 - Core 90nm Rev 'E' - AMD Turion 64 3200+ - 2.0 GHz - 1M L2 - Core 90nm Rev 'E'
HP might raise the proportion of AMD-based notebooks to 50% of its total sales in 2005, from about 20-30% in 2004, citing speculation in the market. Acer expects its shipments of AMD-compatible notebooks to increase 20-30% in 2005, from about 1.0-1.2 million units it shipped in 2004. Asustek plans to launch five or six AMD-based notebooks this year, compared to just one or two models launched last year.