AMD Wins Two Awards for Its Marketing and Technological Acumen

The “Never Settle” marketing campaign won the company quite a few points

By Sebastian Pop on January 24th, 2013 08:16 GMT
Advanced Micro Devices has proudly announced that it was awarded two prizes on January 10, at CES 2013, for "outstanding individual contribution to the business" and a certain marketing campaign.

AMD was awarded two Eggie awards at the second annual Newegg Eggie Awards on January 10, 2013, at the Consumer Electronics Show.

One of them was for the "Never Settle" marketing campaign, which shipped one or more high-profile games with Radeon graphics cards.

AMD calls it "the ultimate expression of AMD's Gaming Evolved program" and Newegg, one of the USA's top online stores, obviously approves of it.

The award was for Best Merchandising Campaign and was given to AMD as a whole.

The other prize, EggXellence Award for outstanding individual contribution to the business, was given to John Torres, AMD's sales account manager.

"This award underscores our commitment to delivering the best experience for our customers through highly acclaimed merchandising programs," said Roy Taylor, corporate vice president, AMD channel sales.

"The 'Never Settle' campaign is the natural outcome of a company committed to technical excellence."

For those unfamiliar with the event, Newegg holds the Eggie Awards each year at CES, and gives recognition to vendor partners and customers for outstanding contributions.

26 recipients across 14 categories got prizes this year. That AMD got not one but two is a bright spot in otherwise troubled times. AMD is doing all it can to revamp its business, including hiring former Apple and Qualcomm talent.

Financial losses have still been causing trouble though, enough to make AMD do its best to cut even R&D costs. The Eggies at least show that AMD is doing something right.

"We value AMD as a partner and wish to thank the company for its outstanding contributions to our business in 2012. We look forward to continuing our successful partnership in 2013," said Soren Mills, chief marketing officer of Newegg North America.
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